Amazon has finally removed a listing for a UK shoe company after receiving backlash from a British lawmaker over its use of the N-word in its online description.
“Just buying brown brogues tonight leads to this racist micro aggression. Is it 2020 or 1720? Please @amazon take it down,” tweeted UK Labor Party official David Lammy, who reportedly discovered the inflammatory footwear listing while shopping.
An accompanying photo shows the now-removed ad for a “Formal Oxford” by Floren, the color of which was described as “N - - - - r-brown.” The ad had allegedly been on the site since March, per Lammy’s account.
Interestingly, the rest of the description reads like a normal ad, with the lace-up being touted as “a great choice to wear” for every occasion from work to weddings. However, the abundance of grammatical mistakes in the copy has led some to believe the racist slur was the work of an online troll.
The product is no longer available, an Amazon representative told CNN, adding that sellers who don’t adhere to their guidelines will be subject to “potential removal of their account.”
Lammy has since thanked the retail giant for removing the listing. However, he also criticized Amazon’s screening process, noting that “this is not the first time” controversial content has appeared on the site.
Indeed, despite proclaiming that such products are prohibited, the e-bazaar continues to be inundated with questionable listings of late. In June alone, Amazon pulled multiple ads for Nazi paraphernalia as well as a controversial children’s T-shirt that depicted the death of George Floyd.